I’ve spent a lot of time thinking about this bio–what you need to know about me to trust what I say, hire me as your coach or use my products.
I could brag about my accolades–tell you about having a Master’s degree and the string of letters behind my name.
I could tell you something intriguing–like the time I played chess with the Queen of England in the Sudan while spear-armed tribesman protected us from rabid lions. (Not a true story).
My testimonials! Yes, I could wow you with what other respected coaches and clients have to say about me.
Maybe you’d be more interested in my experience training a lot of athletes and strength-minded folks. I could tell you about the hundreds of people that I’ve helped.
But in relation to you, it’s a string of inconsequential details. Sure, you need to know that I know what I’m doing–that I’m dedicated to education and continual improvement, that I’ve actually helped people, but that’s not why you’re here. You’re here for you–and that’s great, so am I.
It makes what you need to know about me simple–I give a shit. I care about your success and I’ll do whatever I can to the best of my ability to help you. I want to be a catalyst in the chemical reaction that reveals the strongest you.
We're all in this together. We're here to Build. Stronger. People.